Mark Smalley, also known as The IT Paradigmologist, thinks, writes and speaks extensively about IT ‘paradigms’ – in other words our changing perspectives on IT. Mark is Content Architect at Giarte, IT Management Consultant at Smalley.IT, and Delivery Partner for GamingWorks’ The Phoenix Project and MarsLander business simulations. He has contributed to many bodies of industry knowledge and has spoken at hundreds of events in more than thirty countries.