Innovation is how you win customers; reliability is how you keep them. To succeed, you need both. But as organizations adopt Service Level Objectives (SLOs) as part of their Site Reliability Engineering (SRE) practices, they become fixated on reliability and innovation suffers.

In this talk, I’ll discuss why you need to spend more time on innovation and how to do it. I’ll also share how you can escape your everyday toil and stressful firefighting to rediscover the fun in engineering—and help your company succeed at the same time!