With the advent of the DevOps movement we have seen an immense improvement in software delivery by closely linking software engineering with deployment and infrastructure. We have also seen an increase in complexity of options: what is needed for one organisation is not what another organisation requires or can even stomach. In fact, experience from numerous DevOps transformation projects shows that we need to consider aspects of DevOps as strategic organisational assets, and in turn, must treat them as we would a product. By adding Product Thinking to DevOps we add the final missing piece to ensure that we meet not only technical needs but wider business expectations. In this talk we show how we can add product thinking to DevOps and demonstrate how this will lead to better outcomes.