Beyond financials - how culture, and not even strategy, idetermines performance

Traditionally, the investors assessing startups audited their financials and growth strategy. However, we have over 100 scientific studies showing that the main predictor of a company’s performance is culture, not financials or the strategy. This talk explains why culture deserves much more attention and sheds light on the mechanisms beyond culture’s impact on positive company performance.



Tamara Markova

Dr. Tamara Markova is a culture advisor focussing on startups. She is a passionate advocate for “better” organisations: human-centric, positive and purposeful. Tamara holds a PhD in Business & ...