What do KPIs have to do with ROI? How do you get from being in “data denial” to being data driven? Why should you even care?

This session will answer those questions and many more. Discover three types of cognitive biases and how they are the enemies of opportunity.

Are qualitative and quantitative data opposed to each other, or can they be friends?

With regards to best practices for driving business decisions with data, find out how you should LOOK, LINK, LISTEN, LEVERAGE, and LEARN – and how to make it all a delight rather than a disaster.