How do you build a platform that enables and empowers your engineering teams to get stuff delivered? Well, you ask them what they need, of course!

What if they don’t know what they need, but they just know that they can’t do it, or that it’s really difficult? Sounds like a typical customer if you ask me! Maybe it’s time to do some user research…

Come with me to learn how we improved our platform through the power of user personas, some of the surprises we found along the way, and why you might want to do the same.