Elizabeth Anderson is CEO and co-founder of LunarLab, a UX design and product strategy firm that helps businesses create innovative, inclusive, and profitable products. With over a decade of experience in the tech industry, she has built and supported a wide range of software products (mobile, web, SaaS, BPaaS, IoT, on-premises) across many industries (fintech, eCommerce, education, social media, nonprofit, sports, logistics, and more). A highly organized professional, she enjoys solving big problems, meeting deadlines, keeping projects on budget, and creating exceptional user experiences.