From Agile over DevOps and Site Reliability Engineering, the next popular discipline is Platform Engineering. While Platform Engineer doesn’t kill DevOps or anything else, an effective platform will elevate engineer productivity and system reliability. There are many common misunderstandings and pitfalls that reduce our ability to realize the potential of platform engineering. This talk covers ways we as industry, organizations and teams get Platform Engineering wrong. After this talk you will have gotten some new ways to look at platform engineering, see the challenges and have gotten some pointers to get you started in a good direction.