Florian Egger is the founder and principal of Telono SA, a Geneva-based user experience (UX) research and design agency he founded in 2005. He manages a team of user researchers and interaction designers who strive to make interactions with products and services more useful, more usable and more enjoyable. Florian has extensive international experience in sectors ranging from healthcare to finance or international organizations, where he has set up systematic user-centered design processes to achieve business success. Florian holds a PhD in Human-Computer Interaction (HCI) From the Eindhoven University of Technology.