Velu Natarajan is a recognized data expert with over 20 years of experience architecting scalable, high-performance data solutions. As a leader in his organization’s cloud center of excellence, Velu drives cloud transformation, ensuring seamless migrations and operational efficiency. He is an early advocate of Cloud FinOps frameworks, leveraging them to optimize costs and maximize business value, work that earned him the Discover President Award in 2024. His expertise spans AWS, Snowflake, and Azure, and he has contributed to the community as a speaker at Snowflake Summit 2024 and authored a book on ‘FinOps for Snowflake’. His collaborative approach enables the development of self-service tools and best practices for database usage, performance, and cost management. Certified in AWS, FinOps, and Snowflake, he is renowned for his commitment to excellence and innovation in data and financial operations.