Wiebke Apitzsch is Managing Director of the consulting firm AI.IMPACT and an expert in the strategic development and implementation of AI solutions in organizations. With many years of experience in identifying and productionizing AI use cases, she supports companies in successfully and sustainably adopting artificial intelligence.

Prior to this, she worked at the Boston Consulting Group (BCG) and is a trained INSEAD Executive Coach. She also has an academic background in ethics from LMU Munich, which informs her perspective on responsible and human-centered AI. Her expertise lies at the intersection of strategy, technology, and change management.