Strong culture helps teams thrive as they face the rapidly changing world around them. How a team defines its culture can be both aspirational and descriptive. This talk explores the conversations that help a team define the culture it wants to cultivate and the practices to keep it vibrant.

Jeffrey Sykes is the Director of TechOps at VML. Jeffrey leads a team of around 20 across VML’s North American offices. During his time at VML, Jeffrey has worked across many of VML’s largest clients