Innovation does not need to be a magical act of randomness, or dependent on a single person. It can be the result of structured processes that drives engineers and managers to create the next breakthroughs. The key lies in understanding customer’s limitations better than anyone else (including the customers) and then finding breakthrough ideas to remove these limitations.
TOC Business Innovation The TOC Innovation Process is applied in an array of industries such as electronics, equipment, consumer products, food, toys, baby care products, automotive, IT, finance, and pharma. It addresses three key questions: How to come up with the next powerful value proposition for the market? How to align all needed stakeholders to support it? How to convert the idea into a successful business?